Bring Your Brand Core Values into Content Creation to Create Connections

Are you ready to take your content creation to the next level by infusing it with the essence of your brand’s core values? This week, I’m spilling the glitter on the secret to crafting compelling content that not only resonates with your audience but also forms genuine connections. Buckle up, because once you tap into the true purpose of your brand (your core values on a deep level), there’s no looking back. 

Are you up for the challenge, or will you find yourself questioning the impact of your content?

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Understanding that success in content creation is a journey, not a sprint, is crucial. Patience and persistence are the keys to lasting success. Let’s explore how acknowledging the gradual nature of growth can keep you motivated and committed, even in the face of challenges.

In a world filled with the myth of overnight success, it’s essential to separate fact from fiction. Discover the truth behind the glamorized stories and understand that there’s no substitute for time and dedication. Avoid common pitfalls, stay true to your brand, and maintain a healthy perspective on your content creation journey.

Effective social media influence is built on creating content that deeply resonates with your audience. Learn how to establish emotional connections that not only foster a loyal online community but also amplify the reach and impact of your content. Authenticity is key; let your content communicate a genuine message that reflects your brand’s core values.

The Power of Telling Your Story, with Alisa Devine

Join me for a special interview with Alisa Devine, a remarkable author with a powerful mission. Alisa shares her inspiring journey of navigating through domestic abuse and breaking the silence surrounding this sensitive topic. Explore the profound impact of mental abuse, the strength and vulnerability of leaving an abusive relationship, and the transformative power of storytelling in the healing journey.

Discover Alisa’s unique approach of using black and white portraits to symbolize the emotional transformation from pain to empowerment. Gain insights into her struggles, the internal battles she faced, and the moment when she realized that breaking the silence was crucial for her children’s well-being.

In a society that often misunderstands the lingering effects of abuse, Alisa’s story sheds light on the urgent need to dismantle the silence surrounding domestic violence. Learn about her breaking points, the transformative power of storytelling, and how sharing stories can create a profound impact on others.

Are you ready to bring your brand’s core values to the forefront of your content creation? Join the journey of authenticity, connection, and impactful storytelling.

DAY 1: Busting Myths

1. Share a myth that you want to crack open about your industry. 
2. Use B-Roll or Face-to-Camera
3. Now, go post the content

DAY 2: Sharing Your Story

1. Record a Face-to-Camera video sharing a part of your story and how it relates to the why behind your business.
2. Share why your mission is important to you
3. Add how you can help others through a similar story
4. Now, go post the content and connect with your audience on a deeper level.

DAY 3: Ruffle Feathers

1. Either take B-Roll or Create a Graphic
2. Add the text “This is going to ruffle some feathers,” then add something that goes against the status quo of your target market or against a popular opinion.
3. Now, Post the Content

DAY 4: All You Need is That One Person

1. Take some B-Roll with text overlay or take a face-to-camera video
2. The Prompt: ‘All you need is one person in this life to believe in you and I believe in you.’
3. Then share about what you do and your services.
4. Now post the content!

DAY 5: How it All Started

1. Film a face-to-camera video spilling the glitter of how your business started (and maybe go by its name)
2. Share one fact that your audience might not know.
3. Now post the content!

DAY 6: Inspire Someone

1. Use the prompt: “The person who sent you this wants you to know…”
2. Personalize Insert your personal touch. What do you want them to know?
3. Post it as a text graphic on Instagram.

DAY 7: Core Values

1. Grab my Trello Board Template
2. Listen to The Glitter Podcast Ep. 523
3. Go deeper into your core values and turn them into Powerful Content Pillars.
4. Create a carousel post with your top core values and why that is important to you and your mission.
5. Post the content!

>>Its time to dive into the CRUSH YOUR CONTENT COURSE <<

CRUSH YOUR CONTENT IS THE PROVEN STEP-BY-STEP STRATEGY YOU NEED TO CREATE A PROFITABLE AND FUN AF SOCIAL MEDIA PRESENCE!!!

➡ WE DON’T OBSESS OVER WHO WILL SEE OUR CONTENT BECAUSE WE KNOW WE ARE SPEAKING TO EXACTLY THE RIGHT PERSON AT THE RIGHT TIME.

➡ WE DO THINGS WITH EASE AND WE CREATE CONTENT THAT IS FUN FOR US TO EXECUTE. NOT OVERLY COMPLICATED OR QUICK HACK GIMMICKS.

➡ WE FOCUS ON PROFIT VS VIEWS, BECAUSE THAT’S WHAT REALLY MATTERS, NOT THE “MEGA INFLUENCER” STATUS.

➡ WE ARE ALIGNED WITH OUR CORE VALUES OF MAKING AN IMPACT IN THIS WORLD.

➡ CREATING CONTENT FOR SOCIAL MEDIA DOESN’T FEEL LIKE YOU ARE SOLVING AN ADVANCED CALCULUS PROBLEM, IT BECOMES EASY, FLOWY LIKE FREAKING MUSCLE MEMORY.

It’s your favorite latte at just the right moment.

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